Mazda only planned 100 Mazdaspeed Familia sedans — but demand was so high it built 200, every one finished in Starry Blue Mica.
Median 66 hp across 185 similar cars
Lead trim: 2.0 FS (130 hp) · up to 174 hp
Mazda Familia BJ / 323 / Protegé ninth generationBJ · 1998–2003
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Nobody in Burbles has spotted a Mazda Familia BJ / 323 / Protegé ninth generation yet. See one on the street, point the app at it, and the first card is yours — with your @handle permanently credited on this page.
FactMazda only planned 100 Mazdaspeed Familia sedans — but demand was so high it built 200, every one finished in Starry Blue Mica.
Introduced on 9 June 1998 and released on 29 September 1998 as a 1999 model, as a four-door saloon and a five-door S-Wagon (Protegé5 in North America, 323F in Europe, Astina NU in some Asian countries), with optional all-wheel drive, and a rebadged Nissan AD-based Familia Van and Business Wagon. The 2001 facelift brought new styling and, in North America, a 2.0 L engine for the ES. Special editions: the Mazdaspeed Familia (May 2001, 174 hp tuned FS-ZE, five-speed, about 200 built, all Starry Blue Mica), the 2001 Protegé MP3 (140 hp, 1,500 built) and the 2003 Mazdaspeed Protegé (170 hp turbo, 4,500 built). Production ended on 2 October 2003 and the Mazda3 replaced the whole Familia line. Taiwan built it as the Mazda Isamu Genki (to 2008) and Ford Activa; Haima's Family and Happin continued in China to 2010–2012.
Collectors Spotted in the Mazda Familia Lineage
No member has published a public street spot of the Mazda Familia yet — the First · Worldwide stamp is wide open.
Trims & Figures
4 published trims in the catalogue. A blank is a figure not recorded, not zero.
| Trim | Years | Engine | Power | Torque | 0–60 | Drive | Gearbox | MSRP |
|---|---|---|---|---|---|---|---|---|
| 2.0 FS (130 hp) | 2001–2003 | 2.0 L Inline-4 | 130 hp | 135 lb-ft | — | — | — | — |
| Mazdaspeed Familia FS-ZE (176 PS) | 2001–2001 | 2.0 L Inline-4 | 174 hp | — | — | — | — | — |
| Mazdaspeed Protegé turbo (170 hp) | 2003–2003 | 2.0 L Inline-4 | 170 hp | 160 lb-ft | — | — | — | — |
| Protegé MP3 (140 hp) | 2001–2001 | 2.0 L Inline-4 | 140 hp | — | — | — | — | — |
Owning one
An estimate, for the 2.0 FS (130 hp) trim: fuel on its EPA figure and a dated national price, upkeep on a per-mile average for the kind of car it is.
Owners’ builds
Nobody has claimed one yet.
In the Community
Open CommunityNo notes tagged with the Mazda Familia BJ / 323 / Protegé ninth generation yet.
Photographs
Mazda only planned 100 Mazdaspeed Familia sedans — but demand was so high it built 200, every one finished in Starry Blue Mica.
The rare North American Protege ES hid a Mazda Miata engine under its hood -- the same 1.8-litre twin-cam, paired with all-wheel disc brakes and dual stabilizer bars.
Mazda built a 1,000-unit special edition of this generation, the Familia Infini, just to mark the company's 70th anniversary in 1990.
By late 1986, Mazda had built five million Familia/323s total, cranking out roughly 40,000 of them every single month.
The 1983 Familia XG Turbo quietly carried Mazda's first-ever turbocharged piston engine — years before turbos became the brand's signature.
This Familia/GLC was the first car ever sold under Mazda's "323" name — a badge that stuck around in export markets for decades after.
Mazda's timing could not have been more dramatic: this redesigned Familia Presto launched just weeks before the 1973 oil crisis reshaped what buyers the world over wanted from a car.
The rotary-engined Familia R100 wasn't about speed alone in Japan — its rotary dodged the tax bracket a comparable inline engine would have fallen into, and when an engine upgrade threatened that loophole, Mazda killed the rotary model rather than lose it.
Mazda's first-ever Familia was styled in 1963 by a young Giorgetto Giugiaro, moonlighting at Bertone years before he became one of the most famous car designers alive.
Rivals
Same body, same money, other badges — tap any card to flip.
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