
In Mexico this same Strada quietly became a Ram — rebadged by Ram Trucks as the Ram 700 starting with the 2015 model year.
Lead trim: Strada 1.4 Fire Flex 16V (85 PS) · up to 112 hp
Fiat Strada Mark IV2009–2021
- 0spots by members
- Unclaimednobody has spotted one yet
- 0sets it belongs to
Nobody in Burbles has spotted a Fiat Strada Mark IV yet. See one on the street, point the app at it, and the first card is yours — with your @handle permanently credited on this page.
FactIn Mexico this same Strada quietly became a Ram — rebadged by Ram Trucks as the Ram 700 starting with the 2015 model year.
Unveiled in summer 2009 and on sale from the end of that year (mid-2010 in the rest of South America), the all-new Mark IV shared its name with the previous Strada but a large number of components were new, including the bodyshell, with a design inspired by the Fiat Grande Punto. It was built in Working (basic), Trekking, Sporting (aero kit) and Adventure (locking differential for off-road use) versions, a double-cab version (Cabina Dupla) with four seats on the same wheelbase followed in 2010, and it returned to Italy and other European markets in 2012. The engines were the 1.4-litre 16V Fire Flex (85 PS), the 1.8-litre 8V Ecotec Flex (114 PS) and, in diesel form, the 1.3-litre 16V Multijet (87 PS). At the end of 2013 a facelift (model year 2014) brought a new front fascia and rear lights, and the double cab gained suicide-style rear doors; the Strada was rebadged as the Ram 700 for Mexico from the 2015 model year, and total Brazilian sales passed 1.4 million by 2018.
Collectors Spotted in the Fiat Strada Lineage
No member has published a public street spot of the Fiat Strada yet — the First · Worldwide stamp is wide open.
Trims & Figures
3 published trims in the catalogue. A blank is a figure not recorded, not zero.
| Trim | Years | Engine | Power | Torque | 0–60 | Drive | Gearbox | MSRP |
|---|---|---|---|---|---|---|---|---|
| Strada 1.3 Multijet 16V diesel (87 PS) | 2009–2021 | 1.3 L Inline-4 | 86 hp | — | — | FWD | — | — |
| Strada 1.4 Fire Flex 16V (85 PS) | 2009–2021 | 1.4 L Inline-4 | 84 hp | — | — | FWD | — | — |
| Strada 1.8 Ecotec Flex 8V (114 PS) | 2009–2021 | 1.8 L Inline-4 | 112 hp | 123 lb-ft | — | FWD | — | — |
Owning one
We don’t estimate running costs for a car like this. What it costs depends on its condition, its specialist and how it is driven, and an average would mislead.
Owners’ builds
Nobody has claimed one yet.
Photographs



This Strada generation finally added a proper 4-door, 5-seat double cab — a first for the model.

In Mexico this same Strada quietly became a Ram — rebadged by Ram Trucks as the Ram 700 starting with the 2015 model year.

Marketed across Latin America as a proper working pickup, this first Strada could actually carry only 700 kg — modest beside the tough-truck image Fiat sold it with.
Rivals
Same body, same money, other badges — tap any card to flip.

Holden killed its ute in 1984, then resurrected it in 1990 on a Commodore floorpan after a six-year gap.

Holden's 1960 FB was a modest facelift with one first: it was the first Holden ever built in left-hand drive, built specifically to chase export markets.

Holden's first home-grown ute could barely haul 360 kg — about one strong adult and an esky of beer — a fraction of what a modern ute carries, yet it put Holden in the work-truck business for good.

This FE generation was the first Holden ever assembled outside Australia — New Zealand built its first example in January 1957.

Holden actually built a wagon version of the FJ alongside the ute and sedan — it just never reached production, staying a one-off prototype.

Nearly every VP Commodore sedan had a badge-engineered Toyota twin sold as the Lexcen — except the ute. Holden built the VP Utility, and no Toyota equivalent of it was ever made.

This EH ute belongs to one of the fastest-selling runs in Australian car history — 256,959 EH Holdens, sedans to utes, sold across barely 18 months before the HD replaced it.

The VS ute ran five years without a full redesign, the longest single utility generation Holden built after 1980.
